Mind #4 - The Indigo Issue.
The first thing 'indigo' evokes with you is probably ějeans'. Or dye. But the truth is, indigo is everywhere; It's a leitmotiv of everyday life. Indigo more than anything represents a group of lateral thinkers. People that go their own way. Self-willed, autonomous, visionairy. We are proud to be in the presence of such independent thinkers in this issue. Enjoy it!
The first thing 'indigo' evokes with you is probably ějeans'. Or dye. But the truth is, indigo is everywhere; It's a leitmotiv of everyday life. Indigo more than anything represents a group of lateral thinkers. People that go their own way. Self-willed, autonomous, visionairy. We are proud to be in the presence of such independent thinkers in this issue. Enjoy it!
Mind #4 - Contents
Call it brash, bold, headstrong, self-willed – maybe even surly – indigo is more than simply a blue dye.
ACNE founder and creative director Jonny Johanssen elaborates on the art of communication, skinny jeans, crossbreeding and his secret weapon.
At Diesel Denim Gallery Aoyama, where art adds to the retail aesthetic, in-store installations have proved to be a super sales strategy.
When Wrangler's owners decided the jeans label needed a 'new 3D DNA', they tasked Liberation to envisage the overall concept covering Stores, Shop in Shop, Showrooms and Trade fairs with ALU to execute the Shop in Shop system.
When a former industrial space was taken over by Ribbon, Mobile, Orizzontale and Autopole, indigo garments – from stack-me tees to hang-me-high jeans – didn't need long to find their favourite spots. Thanks to ALU's varied selection of modular systems, a vacant factory was transformed into a cool retail environment in no time at all: '. . . true blue, baby, I love you'.
The city's international reputation as IT Mecca may still hold, but Bangalore's fame and glory go way back to a time before chatting went digital. Sandwiched between Chennai and Goa, the sprawling South Indian metropolis is one of the incubators of indigo, a reflection of the lifestyle and character of Bangalore's resourceful, forward-thinking citizenry.
