MiND #3 - The Unique Issue

In a temporary and imaginary space, original installations composed of modular merchandising systems by ALU celebrate some of the everyday's masterpieces (Hawayanas, Nivea, Ray-Ban, Nutella, Coca Cola, Tabasco ecc).
Autopole, Signage, Ribbon, Orizzontale and Box pay tribute to these commonplace masterpieces in an unparalleled way.

For a sexagenarian, Adidas is remarkably contemporary.
Torsten Hochstetter, Adida's Creative Director of Global Design, talks us through ’60 Years of Soles and Stripes’

One retail solution, three separate lives. Dubbed an industrial chameleon, Autopole can transform from a freestanding unit into part of an interior ensemble, such as a wall system, in the blink of an eye...

Moody and mysterious, sweet but sinister: the Under Water series by Paris-based fashion photographers René &Radka gives the impenetrable world of children a fascinating and at times eerie dimension.

We got to be part of a unique photo shoot featuring distinctive display solutions rather than leggy models. ALU's modular merchandising systems came to life and seized the set.

Heritage galore has shaped trendsetting Prada, as reflected by the company's first and as-yet unequalled store in the heart of Milano

Mobile has experienced more metamorphoses than most one-year-olds. Born on 23 February 2008, Mobile was barely ten months old when an innovative five-way joint made it even more functional. And before the infant display system was out of nappies, it slid into a brand-new tubular jacket. Basic black, of course.

When we grow up, make-believe is restricted to theaters, cinemas, shops and showrooms.
This shouldn't be the case. It is precisely in our homes that we should have the greatest degree of freedom to escape into realms of our own invention. ALU's Autopole-based bath, bookshelf and wardrobe kits can be used to choreograph – and infinitely reconfigure – industrial-strength domestic fairytales of our own composition.
And in which we play the role of the star.